Using Google AdSense to Get the Most Out of Your Site
Thursday, June 14, 2012
Website monetization is one of the major issues faced by webmasters and Internet marketers. Finding a way to make consistent money from your website is really important, because without an income, it's difficult to sustain a site. Google AdSense offers an effective way to place relevant ads on your site and start making money from it. All you have to do is insert a simple code on your site and the ads will start showing virtually immediately. This is only the first step, though, because to become successful at AdSense, you will be required to do quite a lot more.
First off, AdSense gives you the ability to customize the ads in a variety of ways, which gives you the leeway to change them around to improve your CTR. You can change the color of the links, you resize the ad block or change the colors. Is it possible for such minute changes to have an effect? The fact of the matter is that one can never know with AdSense what small change can increase the click through rate. You will need to accept the idea that you will have to implement these changes quite often and then wait to see what results you generate.
You also want to make sure your ads blend in with the design of your site and aren't really noticeable as ads. You want the ad block to seem part of your site, so you need to customize it accordingly. People dislike clicking standard AdSense ads and have learned to ignore them. You will see better results if you are more creative. Don't overdo the customization, though, as you want a simple design for the ads.
Last but not least, you need to know where your traffic is coming from so make sure to track your sources. If you want to build a strong AdSense site, the foundation you will need is a good understanding of your market, and implicitly your traffic and where it comes from. With this approach, you will be able to concentrate your efforts on those traffic sources that are netting you the best results. For example, there are times when the organic traffic generated by the search engines will prove to be more profitable, while other times you will get more traffic coming from referrals. Knowing your traffic sources will help you get the most out of your marketing efforts and assist you in increasing your AdSense earnings.
This article shows how small changes can have a big impact on your AdSense results. There are many webmasters that went on to make hundreds of thousands of dollars from AdSense, and are still raking in a lot of money. Thinking outside the box will help you set yourself apart from the competition, which is a prerequisite to joining this exclusive AdSense club. The more effort you put into making AdSense work for you, the better it will be in the long run. So go ahead, start taking action and apply what you've learned here to build a strong online business.
First off, AdSense gives you the ability to customize the ads in a variety of ways, which gives you the leeway to change them around to improve your CTR. You can change the color of the links, you resize the ad block or change the colors. Is it possible for such minute changes to have an effect? The fact of the matter is that one can never know with AdSense what small change can increase the click through rate. You will need to accept the idea that you will have to implement these changes quite often and then wait to see what results you generate.
You also want to make sure your ads blend in with the design of your site and aren't really noticeable as ads. You want the ad block to seem part of your site, so you need to customize it accordingly. People dislike clicking standard AdSense ads and have learned to ignore them. You will see better results if you are more creative. Don't overdo the customization, though, as you want a simple design for the ads.
Last but not least, you need to know where your traffic is coming from so make sure to track your sources. If you want to build a strong AdSense site, the foundation you will need is a good understanding of your market, and implicitly your traffic and where it comes from. With this approach, you will be able to concentrate your efforts on those traffic sources that are netting you the best results. For example, there are times when the organic traffic generated by the search engines will prove to be more profitable, while other times you will get more traffic coming from referrals. Knowing your traffic sources will help you get the most out of your marketing efforts and assist you in increasing your AdSense earnings.
This article shows how small changes can have a big impact on your AdSense results. There are many webmasters that went on to make hundreds of thousands of dollars from AdSense, and are still raking in a lot of money. Thinking outside the box will help you set yourself apart from the competition, which is a prerequisite to joining this exclusive AdSense club. The more effort you put into making AdSense work for you, the better it will be in the long run. So go ahead, start taking action and apply what you've learned here to build a strong online business.
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